---
title: "What is a cadence?"
description: "Discover what a cadence is with this quick guide."
url: https://help.zixflow.com/en/articles/20-what-is-a-cadence
collection: "Cadence"
updated: 2024-04-12
language: en
---

# What is a cadence?

Discover what a cadence is with this quick guide.

A cadence automates your messages and follow-ups by creating sequences of emails, SMS, and WhatsApp messages for different types of outreach. This helps you turn contacts into prospects and drive engagement.  

A common use case of a cadence is when a user fills out a form on your website, you can add that user to your welcome cadence to automatically send welcome and onboarding messages to introduce your business or your product. This can save a lot of time and effort, allowing you to focus on building valuable relationships with your prospects.   

With that said, next, let’s look at how you can [build a cadence](https://help.zixflow.com/en/articles/21-how-to-build-a-cadence.md) in Zixflow.