Campaign reports contain the analytics to tell you how well your campaign is performing. It is crucial for you to know what is working and what isn’t to optimize your campaigns and increase their effectiveness. Let’s take a look at how you can view your email campaign reports.
To access campaign reports, click Campaigns in the sidebar and click the three dots in front of the email campaign you wish to analyze. In the menu that appears, choose between Detailed Analytics or View Detailed Reports options.
Detailed Analytics
This screen gives you the delivery report of the campaign, visualizing the sent, delivered, opened, read, and bounced emails.
View Detailed Reports
This option, on the other hand, gives you the details of whom you have sent the email to, when it was sent, and what is the status of that email.