What is Conversation Based Pricing?

A quick walkthrough on how the pricing works in WhatsApp

How Does The Pricing Model Work?

  • Service (User-initiated) Conversation-  Where users reach out to the business regarding support and general queries.

  • Business-initiated Conversation-  Where business will deliver Notifications or broadcast messages. We have three different categories of templates . The pricing will depend on the type of template you are using for the broadcast/notification.

    • Marketing : Promote your products or services effectively through business-initiated conversations.

    • Utility : Boost your business with transaction-related messages, such as purchase notifications or billing statements, delivered directly to your customers who have opted in.

    • Authentication : Elevate security by initiating conversations with one-time passcodes for user verification. Perfect for account registration, account recovery, and addressing security concerns.

Important points to remember -

1. Charges for conversations are based on the user’s country code. 

2. The charges will be different, depending on who initiated the conversation (the business or the end-user).

Sessions and Free messages -

  1. First 1000 service (user-initiated) conversation messages per calendar month will be free.

  2. Each Session Expiry limit is 24 hours from the customer's last message sent time.

  3. Free messaging limit is 72 hours from the time the conversation was initiated. The 72 hours free is applicable only if the business replies to the customer within 24 hours.

All conversations are measured in fixed 24-hour sessions. A conversation starts when the first business message in a conversation is delivered, either initiated by the business or in reply to a user message. Businesses and users can exchange any number of messages, including template messages, within a 24-hour conversation session without incurring additional charges. Each 24-hour conversation session results in a single charge.

Conversation Fees:

The charges will be calculated based on the end user's phone number country code.

Rates will be applicable based on template categories. Please click below to see the new Rate Card.

Rate card

Note - If you have large volumes and to get competitive pricing, please get in touch with our support team on support@zixflow.com


You only pay for delivered messages; undelivered messages will be automatically refunded. Our pricing includes Meta WhatsApp rates. With our Pay-Per-Conversation model, you pay for interactions, not individual messages. Each session lasts 24 hours, allowing unlimited message exchanges within that window for the price of one conversation. For more info, click here