How to apply for Blue Tick (Previously Green Tick) Verification on your own?

How to apply for WhatsApp Blue Tick (Official Business Account) Verification?

1. Open Meta Business Manager:
   https://business.facebook.com/

2. Navigate to WhatsApp Manager directly:
   https://business.facebook.com/latest/whatsapp_manager/

3. On the left sidebar, go to:
   Account Tools → Phone Numbers

4. Select the WhatsApp number for which you want to apply for Blue Tick verification.

5. Click on the “Settings” icon beside the number.

6. Under the “Profile” section, locate:
   Official Business Account

7. Click on:
   Submit Request

8. Fill in all the required business details carefully, including:

• Business/brand description

• Website

• Business category

• Country of operation

• Supporting press/media article links

• Any notable brand references

9. Submit the request for Meta review.

Important Notes:

• Meta manually reviews all Blue Tick requests.

• Approval is based mainly on brand notability and public presence.

• Having multiple genuine media articles from reputed publications significantly improves approval chances.

• Meta may reject requests even if all technical requirements are completed.

• Re-applying repeatedly after rejection without improving brand presence may reduce approval chances.

Prerequisites for Blue Tick Approval:

• You must be using WhatsApp API Approved Business Account

• You must enable 2-step Authentication for the number

• Meta Business Manager should be verified by Meta

• Display name should be approved by Meta.

• The business must comply with WhatsApp Commerce and Business Policies

• The business should have a live, functional, and professionally maintained website

• The brand name, website, display name, and business documents should match consistently

• Only businesses and registered brands are eligible (individuals/personal brands are generally not approved)

• The WhatsApp number should ideally have an established messaging history and healthy quality rating

• Recommended you are in Tier 2 (10k Messages/24 hours) or above messaging limit.

• The brand should have multiple organic press/media articles indexed on Google News or other reputable publications

• Strong social media presence and brand recognition improve approval chances

• Meta may reject applications that lack public interest, media presence, or sufficient brand authority even if all technical requirements are completed

Will Meta Blue Tick Verification be guaranteed?

Please note that Meta Blue Tick Verification (Official Business Account approval) is completely different from WhatsApp Business API approval. A business may be approved to use the WhatsApp Business API but may still not qualify for Blue Tick verification.

To be eligible for submitting a Blue Tick request, all the required prerequisites must first be completed, including Meta Business Verification, approved display name, two-step verification, and compliance with Meta policies.

Please note that Blue Tick approval is entirely handled manually by Meta and is not guaranteed under any circumstances. This process is solely controlled by Meta and not by Zixflow.

Meta typically grants Official Business Account status only to limited, highly reputed, and notable brands that have strong public presence, significant online search interest, and credible media/press coverage from recognized publications.

Even if all technical and business requirements are fulfilled, Meta may still reject the request based on their internal notability and authenticity review criteria.

More: https://developers.facebook.com/docs/whatsapp/overview/business-accounts#official-business-account